What is UTM, Why UTM Tracking important for online marketing?

UTM is an essential tool for tracking online marketing campaigns. It involves adding special parameters, such as utm_source and utm_campaign, to your URLs or links. These parameters allow you to analyze the performance of different campaigns in detail, helping you identify the source of website visitors and which campaigns they came from.

5 Benefits of UTM

1. Track marketing performance with precision.


2. Identify which campaigns generate the highest traffic and returns.


3. Compare marketing channels.


4. Determine which channels deliver the best results, such as Facebook Ads or Google Ads.


5. Improve marketing strategies.


6. Gain a deeper understanding of marketing objectives.

5 Components of Creating UTM

1. utm_source (Source)
   
   
   
   • Specifies where visitors came from, such as Google, Facebook, or Line.
   
   
   • Example : ?utm_medium=facebook
   
   
   
   


2. utm_medium (Medium)
   
   
   
   • Identifies the type of source for the traffic, such as cpc (cost-per-click ads), social (social media), or email.
   
   
   • Example : ?utm_medium=social
   
   
   
   


3. utm_campaign (Campaign Name)
   
   
   
   • Refers to the name or theme of the campaign for tracking purposes, such as summer sales or promotions.
   
   
   • Example : ?utm_campaign=summer_sale
   
   
   
   


4. utm_term (Search Term)
   
   
   
   • Tracks search terms used in paid ads, such as keywords in Google Ads.
   
   
   • Example : ?utm_term=shoes_discount
   
   
   
   


5. utm_content (Content)
   
   
   
   • Differentiates between content variations within the same campaign, such as different ad formats or banners.
   
   
   • Example : ?utm_content=video_ad

   
   
   
   

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